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Pillsbury

Pillsbury F22 Core Campaign

Produced and shot during the pandemic across 4 days in Austin, TX (in the summer no less - movie magic!) — 3 spots, 6 different setups, 345 cans of crescent rolls, 1 adorable doughboy, 2 markets and 20,000 resulting deliverables later…viola!

Director: Matt Smukler

Production Company: Rakish

Editorial/Post Production: Union Editorial